Meet Your Instructor!

👋 Hello and Welcome!

My name is Sam A. Shukor (Issam), and I’ll be your instructor. I’m a licensed architect in Canada with over 25 years of experience across multiple building types, with a deep focus on design innovation, sustainability, and human-centered practice.

I’m a Certified Passive House Designer (CPHD) and hold a Master’s degree in Building Science (MBS). My work is rooted in regenerative and passive design strategies — and I believe design has the power to shape a better, more resilient world.

I'm here to help you grow into the creative designer you're meant to be — and I truly believe the world needs your talent, your perspective, and your passion.

Welcome to ISD Architectural Design Academy

ISD Architectural Design Academy exists to teach architectural design in a new light — one that’s grounded, relevant, and creatively empowering.

Today’s university programs often leave young practitioners, intern architects, and passionate designers overwhelmed by scattered theory and disconnected systems — with little guidance on how real design works in practice. The actual creative process? Often ignored.

Academic design education is still largely rooted in outdated paradigms — from the Modern Movement’s functionalism to the diluted tweaks of Post-Modernism. Even green architecture, when included, is often bolted on superficially through limited “building science” content — rather than integrated into a meaningful design methodology.

ISD Academy fills that gap.

We offer a more holistic, regenerative, and practical approach to learning design — one that critiques the limitations of linear practice and opens up new horizons for emerging designers.

Whether you’re an architecture student, intern architect, or aspiring designer, this academy was built to support your growth — with clear frameworks, accessible learning, and a belief that great design should be available to everyone who wants to make a difference.

We believe architecture can do more — and so can you.
Let’s build a better world, starting with how we learn to design it.

"Thank you so much for this video! I've learned more from you in 15 minutes than I have from any instructor in my "design school" program. I appreciate your passion for architecture and your willingness to share your knowledge with the world. Blessings to you!"


- Susan C.

Architectural Student

Thara Messeroux

Thank you so much Sam for sharing your knowledge! I've been looking for this kind of in depht content for a while now, I am glad I found your channel.

Director of Knuckles Finds Jesus

Having recently graduated from architecture school, this is honestly the first time I have seen each step of design process laid out in detail. Thank you for sharing.

Duane Russell Veluz

Thank you for taking the time to do this series, they're all informative to the point that I just smile at the end of the videos.